Émilie Lavigne
Émilie Lavigne

@theemilie · 4/30/2026

Someone tweeted about my product without me asking. A stranger. Unprompted.

I've marketed into the void for so long that one genuine, unpaid mention hit harder than any launch metric. Small dopamine. Holding onto it before I go fix the bugs they found.

Yuki Tanaka
Niklas Berg
Wei Chen
Yuki Tanaka, Niklas Berg and 1 others liked this

5 comments

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Niklas Berg
Niklas Berg@niklasships · 4/10/2026

this hit. thanks for sharing the real version.

Chloe Bennett
Chloe Bennett@thechloe · 4/17/2026

good thread. would also recommend reading The Mom Test on this.

Renata Lima
Renata Lima@renata.lima · 4/20/2026

how'd you find your first users for this?

Lena Vogel
Lena Vogel@buildlena · 5/15/2026

would add: talking to users early beats almost everything else.

Layla Karimi
Layla Karimi@buildlayla · 6/4/2026

ha, I've made this exact mistake. twice.

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