Mateo Ríos
Mateo Ríos

@mateo.dev · 5/19/2026

The biggest lever for my retention wasn't a feature. It was the empty state.

New users opened to a blank screen and 70% never came back. I added one pre-filled example and a single line of copy explaining what to do next. Retention doubled. No new code, just less confusion.

Look at your empty states. First thing every user sees, usually the last thing we design.

Kwame Mensah
Renata Lima
Arjun Mehta
Kwame Mensah, Renata Lima and 15 others liked this

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Grace Whitfield
Grace Whitfield@gracew · 5/17/2026

the empty state thing is so underrated, learned it the hard way too.

Omar Haddad
Omar Haddad@omar.dev · 5/20/2026

good thread. would also recommend reading The Mom Test on this.

Elif Demir
Elif Demir@elifships · 5/25/2026

so good. bookmarked for later.

Vikram Iyer
Vikram Iyer@buildvikram · 5/28/2026

did you do any marketing or was it all organic?