Amara Okafor
Amara Okafor

@amaracodes · 5/15/2026

The biggest lever for my retention wasn't a feature. It was the empty state.

New users opened to a blank screen and 70% never came back. I added one pre-filled example and a single line of copy explaining what to do next. Retention doubled. No new code, just less confusion.

Look at your empty states. First thing every user sees, usually the last thing we design.

Kwame Mensah
Renata Lima
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Wei Chen
Wei Chen@wei.chen · 4/23/2026

how are you handling the edge cases here?

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