Ravi Pillai
Ravi Pillai

@ravicodes · 5/17/2026

The biggest lever for my retention wasn't a feature. It was the empty state.

New users opened to a blank screen and 70% never came back. I added one pre-filled example and a single line of copy explaining what to do next. Retention doubled. No new code, just less confusion.

Look at your empty states. First thing every user sees, usually the last thing we design.

Mathis Moreau
Diya Sharma
Renata Lima
Mathis Moreau, Diya Sharma and 10 others liked this

4 comments

Join Peerpitch to join the conversation

Lena Vogel
Lena Vogel@buildlena · 4/9/2026

this is so real. the last 20% always wrecks me.

Ethan Reid
Ethan Reid@ethanships · 4/18/2026

what's the stack? curious how you built it.

Amara Okafor
Amara Okafor@amaracodes · 5/16/2026

100%. though I'd nuance that for B2B it's a bit different.

Manthan Banerjee
Manthan Banerjee@manthan_builds · 6/4/2026

this hit. thanks for sharing the real version.