Diego Navarro
Diego Navarro

@thediego · 5/31/2026

The biggest lever for my retention wasn't a feature. It was the empty state.

New users opened to a blank screen and 70% never came back. I added one pre-filled example and a single line of copy explaining what to do next. Retention doubled. No new code, just less confusion.

Look at your empty states. First thing every user sees, usually the last thing we design.

Mathis Moreau
Can Yilmaz
Rohan Desai
Mathis Moreau, Can Yilmaz and 4 others liked this

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Tobias Klein
Tobias Klein@tobias92 · 4/8/2026

okay this is sick. how long did it take you?

Manthan Banerjee
Manthan Banerjee@manthan_builds · 5/6/2026

100%. though I'd nuance that for B2B it's a bit different.