Amplitude
Digital analytics for product teams
Overview
Amplitude is a digital analytics platform that helps product teams understand user behavior and drive growth. It offers event tracking, funnels, retention, and behavioral cohorts, along with experimentation and analytics tooling. It is widely used by data-driven product organizations.
Behavioral analytics
Deep analysis of user actions.
Experimentation
Run and measure experiments.
Cohorts
Segment by behavior and traits.
Pros
Cons
Key features
Pricing
Starter
$0
Free for small volumes
Plus
Paid
For growing teams
Enterprise
Custom
Advanced needs
Best for
Product analytics
Understand how users behave.
Growth experiments
Test and measure changes.
Retention analysis
See what keeps users coming back.
Alternatives to Amplitude
View all →Frequently asked questions
Is Amplitude free?
Yes, Amplitude has a free Starter plan, with paid Plus, Growth and Enterprise tiers above it.
What is Amplitude used for?
Digital and product analytics: understanding user behavior, funnels, retention and experiments.
Does Amplitude support experimentation?
Yes, it includes experimentation tooling alongside its analytics.
Who uses Amplitude?
Product, growth and data teams that want to make decisions based on user behavior.
How does Amplitude compare to Mixpanel?
Both are leading product-analytics platforms with similar capabilities; the choice often comes down to pricing, UI and your existing stack.
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