Plausible
Privacy-first website analytics
Overview
Plausible is a lightweight, privacy-friendly analytics tool and an open-source alternative to Google Analytics. It collects no personal data and needs no cookie banners, with a simple single-page dashboard. It is popular with indie builders and privacy-conscious teams who want clear metrics without the bloat.
Privacy-first
No cookies, no personal data collected.
Lightweight
Tiny script that loads fast.
Open source
Self-host or use the cloud.
Pros
Cons
Key features
Pricing
Trial
$0
Free trial
Paid
By pageviews
Scales with traffic
Self-hosted
$0
Open source
Best for
Site analytics
Track traffic without invading privacy.
Compliance
Avoid cookie banners and consent friction.
Indie projects
Simple metrics for small sites.
Alternatives to Plausible
View all →Frequently asked questions
Is Plausible free?
Plausible is a paid tool with a free trial; it is also open source and can be self-hosted for free.
What is Plausible?
A privacy-friendly, lightweight web analytics tool and an alternative to Google Analytics.
Does Plausible use cookies?
No, it collects no cookies or personal data, so it avoids cookie-consent banners.
Can I self-host Plausible?
Yes, Plausible is open source and can be self-hosted.
How does Plausible compare to Google Analytics?
Plausible is simpler and privacy-first, while Google Analytics offers more depth but with more complexity.
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