post· 5/4/2026
The biggest lever for my retention wasn't a feature. It was the empty state.
New users opened to a blank screen and 70% never came back. I added one pre-filled example and a single line of copy explaining what to do next. Retention doubled. No new code, just less confusion.
Look at your empty states. First thing every user sees, usually the last thing we design.
4 comments 16
photo· 4/25/2026
Two years ago I couldn't center a div. Today someone paid me for software I built alone.
Not posting this to brag. Posting it for the person who feels like they're too far behind to start. You're not. The gap between you and "them" is just time and reps. Keep going.
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