Rizki Pratama
@buildrizki · 5/4/2026
The biggest lever for my retention wasn't a feature. It was the empty state.
New users opened to a blank screen and 70% never came back. I added one pre-filled example and a single line of copy explaining what to do next. Retention doubled. No new code, just less confusion.
Look at your empty states. First thing every user sees, usually the last thing we design.
Thabo Dlamini, Kwame Mensah and 14 others liked this
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Renata Lima@renata.lima · 4/18/2026
needed to read this today, honestly.
Priya Nair@priya.nair · 4/22/2026
this hit. thanks for sharing the real version.
Lena Vogel@buildlena · 5/14/2026
great point. the corollary is don't over-build before validating.
Can Yilmaz@can_builds · 5/19/2026
is this solo or do you have a team?