Rizki Pratama
Rizki Pratama

@buildrizki · 5/4/2026

The biggest lever for my retention wasn't a feature. It was the empty state.

New users opened to a blank screen and 70% never came back. I added one pre-filled example and a single line of copy explaining what to do next. Retention doubled. No new code, just less confusion.

Look at your empty states. First thing every user sees, usually the last thing we design.

Thabo Dlamini
Kwame Mensah
Yousef Mansour
Thabo Dlamini, Kwame Mensah and 14 others liked this

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Renata Lima
Renata Lima@renata.lima · 4/18/2026

needed to read this today, honestly.

Priya Nair
Priya Nair@priya.nair · 4/22/2026

this hit. thanks for sharing the real version.

Lena Vogel
Lena Vogel@buildlena · 5/14/2026

great point. the corollary is don't over-build before validating.

Can Yilmaz
Can Yilmaz@can_builds · 5/19/2026

is this solo or do you have a team?