I have Built Products Nobody Found. That's Why I Built Clura.

I've shipped products before. More than a few. And every time, I hit the same wall - not on the product side, on the growth side.

I could build. I couldn't sell.

Not because I didn't try. I'd spend weeks on a product, launch it, post on Twitter, get a few likes from friends, and then watch the traffic flatline. The problem wasn't the product. The problem was I had no systematic way to find the people who actually needed it and put it in front of them.

Sales and marketing always felt like this black box - something other people were naturally good at, or something you threw money at. I was neither charming nor funded. So I'd move on to the next thing and repeat the cycle.

At some point I stopped asking "how do I get better at marketing" and started asking "can I automate my way out of this?"

The first answer was data. If I could find the right people - people actively looking for what I was building, or doing things that signal they'd care — I could at least start conversations that weren't cold shots in the dark. Scraping was the fastest way to get that data without paying Apollo prices for generic lists that half my competitors already had.

So I built a scraper. For myself. And it worked well enough that other people wanted to use it.

That's Clura today — a Chrome extension that lets you pull structured data from anywhere on the web without writing code. Lead gen, market research, competitive tracking. People use it to replace workflows that used to require a developer or a $500/month data tool.

But scraping is not the vision.

Scraping is step one. The step where you figure out who exists in the world and what they're doing. The real thing I'm building toward is further down the chain — a system that doesn't just find the right people, but figures out how to reach them, what to say, when to say it, and whether it worked. Automated, but not spammy. Targeted, but not creepy. The kind of sales and marketing motion that a solo founder or a small team could actually run without hiring a growth team.

I don't think that's fully possible yet. The tooling isn't there, the AI isn't quite reliable enough end-to-end, and the distribution channels keep changing the rules. But it's getting close. And every week I spend building Clura gets me closer to understanding the full pipeline — not just data collection, but the whole loop from "who should I talk to" to "did they become a customer."

If you've built something and struggled with the same wall — getting found, getting traction, converting — I'd genuinely like to hear how you've handled it. Still figuring a lot of this out myself.

And if the data problem sounds familiar, try Clura

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